Industry

Technology

Client

Filevine and Xima

Repeatable Long-Form Systems

LEX Course Guide: Every attendee's go-to information packet.

Collaborators

Events Team | Content and Story Flow

My Role

Layout, design, and art direction

The LEX Course Guide was the printed handout every attendee received at the three-day event, packed with agendas, locations, session details, and highlights. Because LEX moves fast, things were changing right up until the print deadline. I built a minimal, modular system in InDesign that could adapt quickly without breaking the layout. It gave us the flexibility we needed while still feeling intentional and on-brand.

Xima Sales Playbook: Enablement for 50+ salespeople.

Collaborators

Executives and Sales Leaders

My Role

Project Management, Content, Design

The Xima Sales Playbook was designed to bring alignment to how we tell our story and sell the add-on. The challenge was pulling insights from different teams and turning them into a cohesive narrative. I worked with leadership to organize the messaging, clarify value propositions, and create a structured, easy-to-use guide for sales. One of the biggest wins was how clearly we positioned our Microsoft Teams integration, which quickly became one of the fastest-growing upgrades.