Logo Intro with Custom Mnemonic Sound
As a part of a larger re-brand, I was asked to design a new logo intro to meet Filevine's 2026 brand. Filevine is a legal-tech company that is currently going through a major rebrand. I worked with a custom sound designer to fine tune the mnemonic sound to create a memorable logo reveal.
Year:
2025
Timeframe:
1 Week
My Responsibilities
The Process and Why
I worked with the VP of Brand to build multiple storyboards, creating 4-5 different concepts. We met with a mnemonic sound designer to discuss the vibe we wanted. We went back and forth to come up with something great.
With a company wide re-brand, they wanted to have an evergreen logo intro that meets a luxury auto, tech vibe. I think we achieved that with the details of the final product.
Contributors:
Alex Hartman / Designer
Michael Moulton / Art Direction
Frederik Wiedmann / Sound Design
