Art Direction
Working with others to make awesome stuff.
Some of the strongest work comes from that back-and-forth — where ideas are challenged, refined, and pushed further than one person could take them alone. Here are a few examples where teamwork made the outcome even better.
Destination Event Poster Reserve Events by Filevine
Nailing down the "prada" vibe.
I worked with another graphic designer one this projeet. They kicked it off with a short brief that I put together, getting it into a really solid spot.
I went through a few pinterest boards with her and we talked through the overall "Reserve Events by Filevine" imagery aesthetic. We landed in a repeatable, sleek design in my opinion!
Revenue Kickoff Event
Logo and Branding
Leading the Charge, quickly
Our Creative Director tasked me with running the creation and execution of the branding for our yearly Revenue Kick-Off (RKO) event.
I started by setting up a meeting for all of us to bring a moodboard of whatever we wanted to see what stuck. Below is the culmination of our favorites from our moodboards.
We took some time in-between projects over the next few days to come up with some ideas. Our team put together some awesome and unique logos.
I put together a logo pitch-off for the final round and our junior designer, Ricky Friaca, won! This was a very collaborative effort by everyone so I'm really happy how it turned out. I picked it up from there because we were on a tight timeline and created the rest of the branding kit below.
