Xima Brand Transformation
Xima Brand Transformation
Xima Brand Transformation
Xima Brand Transformation
Building a brand with a lean team.
Building a brand with a lean team.
Building a brand with a lean team.
Over two transformative years, I led Xima’s evolution from a generic, identity-lacking brand to one with a distinct and memorable presence. Noticing the lack of a cohesive brand strategy, I began by consolidating existing elements and refining them into a clear vision. Collaborating with the executive team, we developed a moodboard that became the foundation for a full branding overhaul—reshaping XimaSoftware.com and the company’s identity. This wasn’t just a visual refresh; it was about crafting a brand that went from early 2001 to 2022
Over two transformative years, I led Xima’s evolution from a generic, identity-lacking brand to one with a distinct and memorable presence. Noticing the lack of a cohesive brand strategy, I began by consolidating existing elements and refining them into a clear vision. Collaborating with the executive team, we developed a moodboard that became the foundation for a full branding overhaul—reshaping XimaSoftware.com and the company’s identity. This wasn’t just a visual refresh; it was about crafting a brand that went from early 2001 to 2022
Over two transformative years, I led Xima’s evolution from a generic, identity-lacking brand to one with a distinct and memorable presence. Noticing the lack of a cohesive brand strategy, I began by consolidating existing elements and refining them into a clear vision. Collaborating with the executive team, we developed a moodboard that became the foundation for a full branding overhaul—reshaping XimaSoftware.com and the company’s identity. This wasn’t just a visual refresh; it was about crafting a brand that went from early 2001 to 2022
Over two transformative years, I led Xima’s evolution from a generic, identity-lacking brand to one with a distinct and memorable presence. Noticing the lack of a cohesive brand strategy, I began by consolidating existing elements and refining them into a clear vision. Collaborating with the executive team, we developed a moodboard that became the foundation for a full branding overhaul—reshaping XimaSoftware.com and the company’s identity. This wasn’t just a visual refresh; it was about crafting a brand that went from early 2001 to 2022
Client:
Client:
Client:
Client:
Filevine
Filevine
Filevine
Filevine
My Role:
My Role:
My Role:
My Role:
Creative Lead +
Motion Designer
Creative Lead +
Motion Designer
Creative Lead +
Motion Designer
Creative Lead +
Motion Designer
Year:
Year:
Year:
Year:
2022-2024
2022-2024
2022-2024
2022-2024
Service Provided:
Service Provided:
Service Provided:
Service Provided:
Branding, static design, video production, motion graphics, and print materials.
Branding, static design, video production, motion graphics, and print materials.
Branding, static design, video production, motion graphics, and print materials.
Branding, static design, video production, motion graphics, and print materials.
Brand Guidelines and Collateral
Brand Guidelines and Collateral
Brand Guidelines and Collateral
Brand Guidelines and Collateral
I worked diligently ensuring every piece of content that goes out meets marketing standards. Over the course of my tenure, I've created consistent standards and collateral that helped grow our SaaS business by 149% in 2024.
I worked diligently ensuring every piece of content that goes out meets marketing standards. Over the course of my tenure, I've created consistent standards and collateral that helped grow our SaaS business by 149% in 2024.
I worked diligently ensuring every piece of content that goes out meets marketing standards. Over the course of my tenure, I've created consistent standards and collateral that helped grow our SaaS business by 149% in 2024.
I worked diligently ensuring every piece of content that goes out meets marketing standards. Over the course of my tenure, I've created consistent standards and collateral that helped grow our SaaS business by 149% in 2024.
Brand Guidelines and Collateral
Brand Guidelines and Collateral
Brand Guidelines and Collateral
Brand Guidelines and Collateral
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