Xima Brand Transformation
Xima Brand Transformation
Xima Brand Transformation
Xima Brand Transformation
Building a brand with a lean team.
Building a brand with a lean team.
Building a brand with a lean team.
Over two transformative years, I led Xima’s evolution from a generic, identity-lacking brand to one with a distinct and memorable presence. Noticing the lack of a cohesive brand strategy, I began by consolidating existing elements and refining them into a clear vision. Collaborating with the executive team, we developed a brand vision that matched Xima's ICP. This became the foundation for a full branding overhaul—reshaping XimaSoftware.com and the company’s identity.
Along with the branding overhaul, I implemented marketing processes that garnered over $500,000 in pipeline in the first quarter of implememtation.
Over two transformative years, I led Xima’s evolution from a generic, identity-lacking brand to one with a distinct and memorable presence. Noticing the lack of a cohesive brand strategy, I began by consolidating existing elements and refining them into a clear vision. Collaborating with the executive team, we developed a brand vision that matched Xima's ICP. This became the foundation for a full branding overhaul—reshaping XimaSoftware.com and the company’s identity.
Along with the branding overhaul, I implemented marketing processes that garnered over $500,000 in pipeline in the first quarter of implememtation.
Over two transformative years, I led Xima’s evolution from a generic, identity-lacking brand to one with a distinct and memorable presence. Noticing the lack of a cohesive brand strategy, I began by consolidating existing elements and refining them into a clear vision. Collaborating with the executive team, we developed a brand vision that matched Xima's ICP. This became the foundation for a full branding overhaul—reshaping XimaSoftware.com and the company’s identity.
Along with the branding overhaul, I implemented marketing processes that garnered over $500,000 in pipeline in the first quarter of implememtation.
Over two transformative years, I led Xima’s evolution from a generic, identity-lacking brand to one with a distinct and memorable presence. Noticing the lack of a cohesive brand strategy, I began by consolidating existing elements and refining them into a clear vision. Collaborating with the executive team, we developed a brand vision that matched Xima's ICP. This became the foundation for a full branding overhaul—reshaping XimaSoftware.com and the company’s identity.
Along with the branding overhaul, I implemented marketing processes that garnered over $500,000 in pipeline in the first quarter of implememtation.
Client:
Client:
Client:
Client:
Xima Software
Xima Software
Xima Software
Xima Software
My Role:
My Role:
My Role:
My Role:
Creative Lead +
Motion Designer
Creative Lead +
Motion Designer
Creative Lead +
Motion Designer
Creative Lead +
Motion Designer
Years:
Years:
Years:
Years:
2022-2024
2022-2024
2022-2024
2022-2024
Service Provided:
Service Provided:
Service Provided:
Service Provided:
Branding, static design, video production, motion graphics, and print materials.
Branding, static design, video production, motion graphics, and print materials.
Branding, static design, video production, motion graphics, and print materials.
Branding, static design, video production, motion graphics, and print materials.
Brand Guidelines and Collateral
Brand Guidelines and Collateral
Brand Guidelines and Collateral
Brand Guidelines and Collateral
Over the course of my tenure, I created consistent standards and collateral that helped grow Xima's SaaS business by 149% in 2024. We worked closely with an outside agency to build successful PPC campaigns and grow our web visibility significantly.
Over the course of my tenure, I created consistent standards and collateral that helped grow Xima's SaaS business by 149% in 2024. We worked closely with an outside agency to build successful PPC campaigns and grow our web visibility significantly.
Over the course of my tenure, I created consistent standards and collateral that helped grow Xima's SaaS business by 149% in 2024. We worked closely with an outside agency to build successful PPC campaigns and grow our web visibility significantly.
Over the course of my tenure, I created consistent standards and collateral that helped grow Xima's SaaS business by 149% in 2024. We worked closely with an outside agency to build successful PPC campaigns and grow our web visibility significantly.
Next Project
Next Project
Next Project
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