Industry
Legal Technology
Client
Filevine
Filevine
Brand Rollout
Poster I designed with every color in Filevine's new palette. (Numbers correlate to our design system)
The Challenge: In 2026, Filevine introduced a completely new visual identity. Michael Moulton, VP of Brand, reimagined the logo, color palette, and foundational brand guidelines — and then it was time to implement.
Teams were unsure how to apply it across campaigns. Motion hadn’t been defined. Large-scale environments like trade shows and sponsorships had no clear rules. And at the same time, Filevine was preparing to launch something even bigger: LOIS — the Legal Intelligence Operating System, the transformation from SaaS to an AI company.
My role was to bridge that gap — and turn a brand refresh into a living, scalable system.
Brand Context: Quick Guidelines Overview
Trade Show Rollout
Trade shows were one of the first real tests of the new brand. I worked alongside Michael and Matt to turn the updated identity into a system the team could actually use — especially when timelines were tight.
Our first goal was introducing LOIS to customers. We developed a visual language that helped tell that story clearly across the booth, large-scale graphics, and motion content. The result was an experience that felt unified, modern, and aligned with where Filevine was headed.
Launching LOIS — The Legal Intelligence Operating System
Filevine’s move to being an AI-first platform.
Worked alongside leadership and outside partners to refine how LOIS was introduced visually. This included creating the logo intro for the launch and implementing the AI in-app loader and motion animations across the product and marketing experience.
Motion became a key part of how LOIS communicates intelligence. Not flashy for the sake of it — but intentional, subtle, and system-driven. It wasn’t decoration. It was part of the product’s personality.
Logo Intro + LOIS Campaign Assets
Bouncing ideas off our CD and VP of brand, I developed the visual identity for the announcement of LOIS. This was the asset used at our CEO's speaking engagements, digital announcements, and morel.
LOIS AI Thinking, Writing, and Waiting Animation
In-App SVG Animation
I worked closely with engineering to bring the AI loader to life in the Filevine platform. Using Lottie animations, we built a smooth, detailed loader that looks great even at small sizes like 60×60 px.
The LOIS Icon
The LOIS cube signals AI activity across the application, letting users know when the system is present.
Mockup of how it behaves in the Filevine app.
Utah Jazz & Mammoth Sponsorship: A large responsibility was managing the digital assets used with our sponsorships. I worked directly with the team at S.E.G. to deliver high-profile graphics.
2026 Takeover Night. One night our brand takes over all screens for the entire night.
*Mockups created out of images supplied by S.E.G.