Filevine Rebrand

Our team went through multiple hour long sessions of taking notes from the executive team and crafting a brand that meets the moment. With a growing company and stagnating brand, we designed one that has increased lead percentages and brand visibility. Below is the presentation that we presented to the C-Suite.

Year:

2025

Timeframe:

2 Months

My Responsibilities

Motion Design, Color Paette, Web Visuals, Art Direction

Overview

Reimaging a Growing Brand to Meet the Moment

Siri has been a familiar voice for years, but interactions often felt transactional rather than truly conversational. by refining the interface and enhancing the way users engage with siri, the experience becomes more fluid, human, and genuinely helpful in everyday moments.

Problem

Filevine had a stale brand that was was losing prominence in the industry.

Solution

Our team was tasked with re-imagining the brand to resonate with the ICP. Our team started with hours of brainstorming and have developed a bespoke brand.

Contributors:
John Tallent / Creative Director

Cyris Talban / Designer

Kate Savage / Copywriter

The Story

AI Logo Design and Animation

Filevine released a new, robust AI product that allows users to chat with their legal case. They can ask it questions like "What were the discrepencies with this case?" and it would respond much like ChatGPT.

Our team was tasked with creaeting a logo that could be used throughout the FIlevine products. I was in charge of leading the branding meetings and our team developed a meaningful symbol that the founders loved.

Motion Lead Works

When I joined the team at filevine, I brought some motion design experience so the marketing team wanted to utilize that. We created a multitude of video ads including a timesquare billboard, Utah Jazz sponsorships, and Hulu advertisements.